"Wherefore We must interrupt a silence which it would be criminal to prolong, that We may point out...as they really are, men who are badly disguised." Pope St. Pius X, September 8, 1907, Pascendi Dominici Gregis


Saturday, March 19, 2011

Earth to Detroit: The Age of American Exceptionalism is Over

Someone needs to let a couple of car companies in Detroit know that the age that built America is long gone. The only things we're on the cutting edge of now are social networking apps (used mostly to waste time at school and work) and being the first to spend freshly printed, crisp dollar bills (used mostly to waste time at home). And we're not even good at manufacturing the later. 

We mentioned elsewhere that the class of earlier American car models is not well embodied in the most recent creations of Detroit. It almost goes without saying that the contemporary American SUV is more an ode to the consumptive excesses of the abuses of our tentative monopoly possession of the world reserve currency than to manufacturing prowess or efficiency. It seems the 2011 Jeep Grand Cherokee is no exception. Do you think the workers that built the bridge over which the train passes in the video sulked because they didn't have universal health-care coverage and had to compete with China?

Even the commercial admits as much:  "This was once a country where people made things, beautiful things." Today, we are just made.

I can understand the desire to parlay America's past via marketing into sales today. I just want to point out that the spirit is no longer there and the commercials ring hollow. Next time you have a chance at a bail-out and you decline, you'll change my mind. And you'll probably (have to) make a better car.

Sooner or later God'll cut you down.

1 comment:

  1. Related follow up article from the Wall Street Journal:

    "We've Become a Nation of Takers, Not Makers"

    http://online.wsj.com/article/SB10001424052748704050204576219073867182108.html

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